Marketing majors take a core curriculum of courses including principles of marketing, marketing analysis, buyer behavior, and marketing strategy. Admissions Information Freshman/First-Year Admission. No requirements beyond University admission requirements. OHIO International Consulting Program’s Virtual International Program applications due April 5, Finance Professor Sinan Gokkaya’s paper helps institutional and retail investors analyze stock ‘top picks’, OHIO students become agents of change through University Innovation Fellowship, Virtual landscape allows management advisory board to be more involved than ever before, Eligible classes are included lower on this webpage, OHIO's marketing minor is offered by the College of Business (COB), The marketing minor is earned after completing 15 hours of course work, Freshman/First-Year Admission: No requirements beyond University admission requirements, Change of Program Policy: No selective or limited admission requirements, External Transfer Admission: No requirements beyond University admission requirements, MKT 2020 - Marketing Principles; Credit Hours: 3, MKT 2400 - Introduction to Marketing Management; Credit Hours: 3, MKT 3580 - Foundations of Professional Sales; Credit Hours: 3, MKT 3020 - Consumer Marketing; Credit Hours: 3, MKT 3440 - Consumer Research; Credit Hours: 3, MKT 3600 - Entrepreneurial Sales; Credit Hours: 3, MKT 3790 - Marketing Research; Credit Hours: 3, MKT 4040 - Logistics and Supply Chain Management; Credit Hours: 3, MKT 4100 - Sustainability Marketing; Credit Hours: 3, MKT 4200 - Services Marketing; Credit Hours: 3, MKT 4250 - Business to Business Marketing; Credit Hours: 3, MKT 4300 - Digital Marketing and Sales Strategies; Credit Hours: 3, MKT 4410 - International Marketing; Credit Hours: 3, MKT 4500 - Management of Promotion; Credit Hours: 3, MKT 4550 - Achieving Customer Satisfaction and Service Excellence; Credit Hours: 3, MKT 4580 - Sales Management; Credit Hours: 3, MKT 4900 - Special Topics in Marketing; Credit Hours: 3. UC Lindner College of Business students may select marketing as a major, part of a double major or a minor, allowing students to add marketing as a second area of expertise to their chosen major.Another Lindner program that may be attractive to students interested in marketing is the minor … Foundational marketing courses include: professional selling, marketing research, consumer behavior and marketing strategy. Copeland Hall 514 The marketing minor allows students across disciplines and majors with complementary skills and interests to gain specific knowledge and experience leading to a more rounded education and increased marketability for employment. The strategic communication track replaces two previous sequences of advertising and public relations, recognizing the close alignment between these two professions in today’s communications industries. The Sport Management Minor is offered by the College of Business (COB) at Ohio University Minor With a minor in marketing , students can complement their major area of interest with an important set of skills that will give them insight into the external functions of business. All rights reserved. Two courses are available online: MKT 2020 and MKT 3020. The minor gives non-business students the chance to gain a deeper understanding of the language and basic concepts of business through a variety of … The marketing minor will help students as they pursue careers within their chosen disciplines or positions outside their disciplines in sales, marketing research, retailing, integrated marketing communications, logistics, services marketing, and a variety of management training programs. Athens, OH 45701 Interest in a marketing minor has consistently been expressed by College of Business students, students in most schools in the Scripps College of Communication, and students enrolled in OHIO's Patton College of Education. You sign up for your minor in your college office (the college office of your major). The minor application is posted to the Marketing Department website during the fall semester. Marketing undergraduate students and faculty have visited London, Berlin and other major cities to learn how businesses in other countries operate. From the psychology of consumer decision-making to marketing in a digital world, Ohio University’s College of Business covers an array of topics that help you get ready for the workforce. Students pursuing a business marketing bachelors degree can choose from two specializations, marketing and sales and services marketing. Highwire Brand Studio is an interdisciplinary practicum conducted in partnership with the Graphic Design Department that develops branding programs for … Complete two of the following, for a total of 15 hours: OHIO University Undergraduate Catalog 2020-21, Curricula – Certificates, Major Programs, Minors, Notice of Non-Discrimination and Title IX Coordinator Contact Information, Print Degree Planner (opens a new window), MKT 3580 - Foundations of Professional Sales, MKT 2400 - Introduction to Marketing Management, MKT 4040 - Logistics and Supply Chain Management, MKT 4250 - Business to Business Marketing, MKT 4300 - Digital Marketing and Sales Strategies, MKT 4550 - Achieving Customer Satisfaction and Service Excellence, Acalog™ Academic Catalog Management System™ (ACMS™). Interest in a marketing minor has consistently been expressed by faculty and students in degree programs across campus, including most schools in the Scripps College of Communication . 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